Guest Blogger Scott Vera: SMILE

Scott Vera

Smile seems like such a simple word. If more people practiced it the world could possibly be a better place.

How many times in recent months have you been out to eat or shopping and when you were greeted the employee had either a blank look or a frown on their face? Makes you feel really wanted doesn’t it? Now imagine the same scenario with the server actually giving you a smile and just being generally friendly.

Several years ago when I was a teenager and was just starting in the world of radio broadcasting I was introduced into the production room at KATK. I was handed a script and told to go ahead and lay down the voice for the ad. From my theater class in high school I had learned to enunciate. This is when you make your voice a little louder to carry a little further without yelling. Well that was good for a first timer but it just wasn’t quite right. It wasn’t bright enough. So I tried again. Still not right. So then I was told they wanted to see my method. Ah Ha! They figured out what the problem was. I was not smiling while I was reading the script. Smile for radio? Really, this is radio not TV. So I went ahead and took the advice. Wow, wouldn’t you know it made the difference. So now you have a little insight into what makes a radio personality sound so bright.

Scott Vera

Director of IT

TX,NM, & Mo.

US Cable of Coastal-Texas L.P

Scott also makes special appearances for Carlsbad Radio at events like remote broadcasts

One Response

  1. Several months ago CARC, Inc, along with ACE, CDOD, NMSBDC, and the Chamber of Commerce (Yeah, I know, alphabet soup) hosted a Customer Service Seminar with ACCION New Mexico’s Leslie Hoffman. She illustrated a simple concept that was 100% true. Whether on the radio, telephone, or before any audience that cannot actually see the speaker, the smile (or lack thereof) can be heard and correctly interpreted. So smile … even when you can’t be seen because your smile will be heard! Thanks Scott.

    Preacher Dave Rogers
    Pastor, First Christian Church, Carlsbad
    Director of Marketing & Development, CARC, Inc.
    & Proud member of the Carlsbad Radio Family!

    Preacher Dave - August 25th, 2009 at 9:25 am

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