Smile seems like such a simple word. If more people practiced it the world could possibly be a better place.
How many times in recent months have you been out to eat or shopping and when you were greeted the employee had either a blank look or a frown on their face? Makes you feel really wanted doesn’t it? Now imagine the same scenario with the server actually giving you a smile and just being generally friendly.
Several years ago when I was a teenager and was just starting in the world of radio broadcasting I was introduced into the production room at KATK. I was handed a script and told to go ahead and lay down the voice for the ad. From my theater class in high school I had learned to enunciate. This is when you make your voice a little louder to carry a little further without yelling. Well that was good for a first timer but it just wasn’t quite right. It wasn’t bright enough. So I tried again. Still not right. So then I was told they wanted to see my method. Ah Ha! They figured out what the problem was. I was not smiling while I was reading the script. Smile for radio? Really, this is radio not TV. So I went ahead and took the advice. Wow, wouldn’t you know it made the difference. So now you have a little insight into what makes a radio personality sound so bright.
Director of IT
TX,NM, & Mo.
US Cable of Coastal-Texas L.P
Scott also makes special appearances for Carlsbad Radio at events like remote broadcasts